Beech-Nut’s Prebiotic Launch Stands Out with Close-In Strategy
With increasing awareness of how vital gut health is to optimal health and development, parents’ demand for prebiotic baby and toddler food products is surging. In response, Beech-Nut® Nutrition Company is rolling out a two-stage line-up, including the first-to-market jarred baby food with prebiotics.
Manitoba Harvest Enlightens Cereal Aisle with a Holistic Oatmeal Alternative
Biondo Group partnered with Manitoba Harvest to create an optimistic, vibrant brand look that resonates with active shoppers. Manitoba Harvest Instant Superseed Oatmeal needed to stand out from aggressive competitors and express the product’s newness and holistic health story.
Manitoba Harvest Brand Extension Into Regenerative Agriculture
Packaging of the World discusses our partnership with Manitoba Harvest in bringing their new Regenerative Organic Certified (ROC) Hemp Hearts to shelves at Whole Foods.
More recognition for Happy Flower packaging
Thanks to Packaging of the World for sharing our visual identity for Tilray’s Happy Flower line of CBD Mocktails.
Happy Flower Design Blooms Bright Winning Two Awards!
We are pleased to announce that our work for Tilray Brands Happy Flower, a new line of CBD beverages, won a 2023 NYX Awards Marcom International Gold Award while also being recognized by Graphic Design USA’s 2023 American Package Design Awards.
Biondo Group Wins Global 2022 NYX Award
Biondo Group is honored to receive world-stage recognition for the Ortega Revitalization and Packaging System Redesign. Our team is grateful to our client, B&G Foods for their outstanding collaboration!
Pastene Premium Trio Stirs-up Sauce Aisle
Meeting today’s surging demand for pure, top-tiered ingredient food, Pastene, one of America’s premier Italian food importers, is now rolling out a premium sauce collection – Autentico.
Manitoba Harvest Brand aligns with Regenerative Agriculture Movement
As heat waves raged across the planet this summer, the roll-out of Manitoba Harvest Regenerative Organic Certified® (ROC) Hemp Hearts into Whole Foods hits a chord with consumers increasingly concerned about climate change.
Schweid & Sons Redesign Amplifies Shopability
Makers of America’s most premium ground beef, Schweid & Sons selected Biondo Group to modernize its visual image and packaging architecture that resonates with today’s sophisticated consumer and increases shopability.
Pastene Restage Modernizes Heritage Brand
The country’s leading importer of authentic Italian foods, Pastene contemporizes its namesake offering with a clean, crisp brand look. The new packaging system is rolling out to...
Spring Tree Redesign – Power of Simplicity
Spring Tree® 's new visual image conveys great taste and better-for-you benefits. Biondo Group partnered with B&G Foods to modernize the Spring Tree® Maple Syrup brand and...
Victoria Gets New Package Design
Special thanks to Packaging Strategies for covering Biondo Group’s recent redesign of this iconic American-Italian brand! Our team enjoyed partnering with B&G Foods on the revamp of the Victoria line-up.
The Biondo Group Achieves Two American Graphic Design Awards!
Special kudos to B&G Foods and Harvest Hill on their close partnership with the Biondo Group in creating these award-winning package designs. Our branding team is excited to receive recognition for both Victoria® brand revitalization and Daily’s® Poptails new product package design.
Victoria Brand Rejuvenation – Contemporary Design with Heritage Focus
Victoria's clean package design emphasizes authenticity and high-quality ingredients. The Biondo Group modernized this iconic Italian-American brand with a bright, simple...
Wright’s Liquid Smoke Fires-up Category With Edgy Redesign
B&G Foods partnered with The Biondo Group to reimagine this category original with an edgy look which resonates with a wider market, drawing in more sophisticated, food-savvy...
New Daily’s Poptails Totally Chill’n RTS Cocktail Arena
Daily's Poptails' debut attracts attention with a break-out look, expressing the line's exuberant spirit. Harvest Hill partnered with The Biondo Group to create the package...
The Biondo Group Receives Two American Graphic Design Awards!
The Biondo Group is honored to win two GDUSA American Graphic Design Awards – one for the Dash Rebrand and Package Refresh and one for the New Ortega® Street Taco Sauces Package Design. Our team congratulates our client, B&G Foods for their outstanding collaboration and partnership on these projects.
Ortega Street Taco Sauces
Packaging of the World covers The Biondo Group’s design of Ortega™ Street Taco Sauce for B&G Foods.
New Ortega Street Taco Sauces Drive Innovation In Mexican Aisle
Huge thanks to Brand Experience Magazine for sharing the latest innovation from Ortega – a line of Street Taco Sauces that pairs perfectly with any protein. Vibrant packaging communicates the sub-brand promise – to bring fun and excitement to your taco night with authentic flavors.
2020 Indigo Design Awards Digital Book Features Three Biondo Group Projects!
As the 2020 Indigo Design Awards Digital Book rolls out this week, The Biondo Group is proud three winning package design projects are featured: Silver: B&G Foods -...
Re-energized Pantry Icon Timely ‘Dash’ To Shelf
America's best-known salt-free flavoring brand revamped earlier this year, with a modernized name and "jump-up" look, transforming Mrs. Dash® into a lively Dash™. To...
Mama Mary’s Refresh Delivers Artisan-Style Pizza to Your Home
Responding to America's rising appetite for authentic, specialty pizza, Mama Mary's® rolls-out a modernized look, which resonates with its evolving core shopper - Millennial and...
Spices Dash to Store Shelves in New Package Design
Special thanks to Packaging Strategies for covering our team’s redesign of America’s pantry icon! The Biondo Group enjoyed partnering with B&G Foods on the timely relaunch of Dash.
Beauty Supplement Line Reimagined to the ‘Maxi’
Our recent redesign for Country Life’s Maxi beauty supplement line is highlighted by Packaging World for it’s premium, beauty-oriented image.
Country Life Maxi Beauty-Based Line-up – A Reimagined Look
In response to an accelerating demand for functional supplements, especially those offering skin, hair and nail rejuvenation, the Country Life® team revamped the brand's Maxi®...
The Biondo Group Wins Two American Package Design Awards
Congratulations to our client, B&G Foods as well as our talented design team! The Biondo Group is honored to receive two 2020 American Package Design Awards – one for the creation of sub-brand – Mama Mary’s Cucina di Casa and second for the restage of Back to Nature® branding system.
Biondo Unifies and Simplifies For Back To Nature
Graphic Design USA highlights our recent rebranding and package design for B&G Foods’ Back to Nature brand.
Iconic Brand Redesign with Stamina to Last a Decade+
The Biondo Group created brand look & package design system with multi-generational appeal. America's Thanksgiving classic, Ocean Spray Cranberry Sauce offers one such example....
Spirited Orange To Fire-Up Your Brand Mojo
Package Design ToolboxAutumn 2019With just a flicker - in perhaps a garnish, soft glow or highlight around an appetizing product shot - orange will light up a package. Like red,...
Lighting Tricks to Make Your Packaging Food Shot a Mouthwatering Treat
The Biondo Group redesigned Imagine Organic for Hain Celestial with a focus on simple soup visuals with elegant garnishes. Lighting is by far the most important, yet complex...
Country Life Honored with GDUSA Health + Wellness Design Award & NEXTY Editor’s Choice Award for Gut Connection
Thank you to Graphic Design USA and Natural Products Expo West 2019, for selecting our Gut Connection package design for both a GDUSA 2019 Health + Wellness Design Award and a...
New Veggie-Packed Snacks With Taste Kids Love from Sprout
Continuing the company mission to help raise healthy, adventurous eater - Sprout Foods, Inc. introduced two nutrition-packed snack lines - Organic Two Peas in a Pod and Organic...
Teetherz teething biscuits bloom on shelf with a bold, colorful design
Packaging World spotlights the bold graphic architecture for Teetherz baby teething biscuits by Sprout Organic Foods using bold, appetizing colors and fruit and veggie illustrations to communicate its unique positioning.
Gut Connection Launches with a Stand-Out Package Design
Case Study from Packaging World and Healthcare Packaging which features our award-winning package design for Gut Connection, what made this package unique and the NEXTY Editors Choice award presented to Country Life at Expo West 2019.
Sprout Foods breaks out Organic Teetherz with bold brand look!
Sprout enters into the high growth rice-based teething biscuit arena with a bold look and unique flavors. Positioned as a "perfect starter snack for babies", Sprout Organic...
One of the Tastiest Bites at Expo West 2019
At Expo West 2019, Preferred Brands launched new trade booth look for their Tasty Bite line. The Biondo Group worked with the Preferred Brands team to develop graphics that...
Wine and Dine
Congratulations to our clients, Harvest Hill Beverage Company and REUNION Foods, as well as our award-winning design team…we’ve recently been presented with 2 GDUSA awards for package and web design excellence!
We worked with the Daily’s team on expanding their current frozen cocktail product line to capture the newest trend for frozen wine and crafted cocktails. For Reunion Foods, we created their new packaging artwork, but developing their inaugural website as well.
A Successful Partnership
The Biondo Group and Reunion Foods have come together to form a successful partnership with the design of Reunion Foods’ new packaging and web site. Jessica, Ben and...
Sun, sand, and Daily’s frozen ready-to-drink cocktails…a mini vacation without the sunburn!
After a review of Daily’s core frozen cocktail offerings, The Biondo Group, along with Harvest Hill Beverage Co., set out to refresh and reposition the complete line...
Sprout Organic Foods continues to innovate with launch of Organic Crinklez!
Is your toddler’s ready to explore new tastes and crunchy textures? Whole Foods Market predicted that puffed and popped snacks will be a major trend in the coming...
Six Rules for Creating Iconic Packaging
Insights and takeaways from our Founder, Charles Biondo as he discusses six principles remain consistent throughout the decades, through the technological advances that changed the design industry, shifts in consumer preferences and evolutions in brand marketing communications.
Breaking News, We’re International Award Winners!
“Just as the indigo orchid stands out from nature’s palette with its rare and special beauty, the Indigo Awards competition was looking for exceptional projects that...
How do Brands get called out by name?
We all make lists…honey-do lists, grocery lists, holiday lists, you name it. But when one fills out their grocery list, how do brands get called out by name? Is it...
Winner, Winner…Smash, Seriously Indulgent, Darty Dinner!
We usually don’t like to pat ourselves on the back, but for 3, yes 3, 2018 American Package Design Awards well certainly make an exception.
We are thankful for the honors that we share with our valued clients on these projects; Sprout Organic Foods, Hain Refrigerated Foods and Harvest Hill.
Sprout Foods Organic “Smash” pouches – New Product Launch
Looking for a healthy, organic on-the-go snack for your family? Look no further than Sprout Foods line of Organic “Smash” pouches! Sprout Foods, Inc., who...
Daily’s Cocktail Mixers
Harvest Hill Beverage Company and The Biondo Group collaborated in developing a new, more contemporary look for their existing line of Daily’s Cocktail Mixers. The...
Greek Gods Seriously Indulgent – New Product Launch
Hain Refrigerated Foods came to The Biondo Group to design a new premium yogurt under the Greek Gods’ umbrella brand. This new product line was positioned as a...
New Product Launch – Darty!!!
“You Bring the Friends, We Make the Darty!” The Biondo Group was asked by Harvest Hill to design a new beverage line, Darty, targeted to a younger consumer – 21+. The...
10 Minutes with Charlie
Spend time around Charles Biondo and you are going to hear a design story or two. For the most part they are centered on the topic of Packaging Design. Admitting...
Re-tooling the design firm and client relationship
Unlike advertising agencies, design firms’ work on a per-project basis with clients. Projects are the bread and butter of design companies. Early on in the heyday of...
Biondo Group recognized @ the GDUSA American Package Design Awards
The Biondo Group recently received three GDUSA American Package Design Awards. The three awards recognize distinct design solutions for The Hain Celestial Group, Inc. A new subline from the Terra Chip line called Terra Real Freeze Dried Fruit, Boston Revolutionary Popcorn, and Rudi’s Twisted Grains.
Does package design need to adapt to e-tailing environments?
With an increasing number of packaged goods being sold through and adapted for online channels we ask ourselves on a pretty regular basis - has the nature of a...
GravityX Smartphone Car Mount
The Biondo Group works with clients as large as international enterprise sized packaged goods corporations, and in sharp contrast, independent startups. In the...
Design is an investment, not an expense.
In a perfect world Design would be viewed as an investment and not an expense. Design, at its core is about change. Change is a little messy, time consuming, pricey...
Imagine Creamy Soups: packaging design
Packaging Design Objectives: The design team was challenged to develop a strong primary panel presentation for the Creamy Soup line – that would appeal to...
TERRA Freeze Dried Real Fruit: packaging design system
The Biondo Design team was tasked with developing a packaging design system that would establish TERRA Freeze Dried Real Fruit as a quality subline of the TERRA...
Boston’s Popcorn: packaging graphics redesign
Boston’s line of natural snack foods was in need of a refresh and with the launch of a number of line extensions to the popcorn products, The Biondo Group was asked...
Spectrum Organic Mayonnaise
Spectrum Organic Mayonnaise: packaging design & line extensions Spectrum Organic Mayonnaise brand management asked our design team to explore two-packaging...
Spectrum Oils
Packaging Design Objectives: for Spectrum Oils included: Contemporize the brands packaging presentation, overall look and feel Communicate a superior quality Deliver...
RFP’s & Spec: Hiring a Packaging Design Firm
The Biondo Group has a lot of design experience under its belt. We’ve got a good reputation, earned over time. We are regularly invited to take part in processes and...
Gadgetry & Games
Brands leverage strategies to drive growth. To bring strategy to life brands look for tactics that will support them. It’s a rinse and repeat cycle. Strategy morphs,...
Rethinking Packaging Design Methodology
In this read we begin to take a look at the manner in which packaging design firms work. Important considerations for a Client company looking for a packaging design...
3 Keys to Design Success: Orientation & Analysis
It's a good idea to start a design program like you want to finish: informed and strong. Starting a packaging design program with a proper orientation and analysis...
Opportunity lost?
Many Biondo Group clients have in-house design departments, or, at the very least a hands-on designer. These creative professionals often have a wide range of...