We all make lists…honey-do lists, grocery lists, holiday lists, you name it.
But when one fills out their grocery list, how do brands get called out by name?
Is it when that brand has been around long enough that its earned the respect in CPG land? Is it a new brand that youve seen a commercial for that you absolutely must try? Is it a brand that everyones been talking about at the PTA? Is it a brand that your kids say they’ve just got to have? Like right now.
If marketers had these answers they would certainly be able to demand a company car at their respective companies. But it’s their job to get consumers to call out their brands by name. Coke, Pepsi, Tide, Band-Aids, Chapstick, Kleenex, Scotch tape, Post-Its. These brands have all achieved this status.
But what is it that sets them apart from the other brands in their respective categories?
Is it their longevity? Is it the packaging design? Do they have a unique, unforgettable structure? Is it their advertising? Is it their hit-you-in the-face Brand Mark?
The truth is it’s a perfect storm of many things. We’ve helped quite a few brands get called out by name…Vaseline, Q-Tips…the list goes on. Certainly these are brands that have become household names, and not by accident.
How will your brand make the list by name?
Together we can work out the answers.