Six Rules for Creating Iconic Packaging

Six Rules for Creating Iconic Packaging

May 4, 2018 | About, Design, News

Insights and takeaways from our Founder, Charles Biondo as he discusses six principles remain consistent throughout the decades, through the technological advances that changed the design industry, shifts in consumer preferences and evolutions in brand marketing communications.

10 Minutes with Charlie

10 Minutes with Charlie

Apr 17, 2017 | About

Spend time around Charles Biondo and you are going to hear a design story or two. For the most part they are centered on the topic of Packaging Design. Admitting freely that “my life is my business” one can appreciate how much time and effort he has dedicated to the...
Re-tooling the design firm and client relationship

Re-tooling the design firm and client relationship

Mar 29, 2017 | About

Unlike advertising agencies, design firms’ work on a per-project basis with clients. Projects are the bread and butter of design companies. Early on in the heyday of packaging design, it was common that a single design firm worked on a single brand over-time, and so...
Design is an investment, not an expense.

Design is an investment, not an expense.

Dec 21, 2016 | About

In a perfect world Design would be viewed as an investment and not an expense. Design, at its core is about change. Change is a little messy, time consuming, pricey and often the cause of discomfort – for consumer, brand and bottom line. So what compels brands to...
RFP’s & Spec: Hiring a Packaging Design Firm

RFP’s & Spec: Hiring a Packaging Design Firm

Oct 20, 2016 | About

The Biondo Group has a lot of design experience under its belt. We’ve got a good reputation, earned over time. We are regularly invited to take part in processes and “contests” to get new client work. Clients have choices of design and marketing resources. As with a...
Gadgetry & Games

Gadgetry & Games

Oct 18, 2016 | About

Brands leverage strategies to drive growth. To bring strategy to life brands look for tactics that will support them. It’s a rinse and repeat cycle. Strategy morphs, new things come in, older things go away. Our consumer universe is fickle, flighty and bombarded with...