The Biondo Group, a strategic branding & package design firm known for building and revitalizing iconic brands, strengthens its national presence by signing on branding pro, Richard Owens. “The team welcomes Richard back into The Biondo Group fold –...
Spend time around Charles Biondo and you are going to hear a design story or two. For the most part they are centered on the topic of Packaging Design. Admitting freely that “my life is my business” one can appreciate how much time and effort he has dedicated to the...
Unlike advertising agencies, design firms’ work on a per-project basis with clients. Projects are the bread and butter of design companies. Early on in the heyday of packaging design, it was common that a single design firm worked on a single brand over-time, and so...
In a perfect world Design would be viewed as an investment and not an expense. Design, at its core is about change. Change is a little messy, time consuming, pricey and often the cause of discomfort – for consumer, brand and bottom line. So what compels brands to...
The Biondo Group has a lot of design experience under its belt. We’ve got a good reputation, earned over time. We are regularly invited to take part in processes and “contests” to get new client work. Clients have choices of design and marketing resources. As with a...
Brands leverage strategies to drive growth. To bring strategy to life brands look for tactics that will support them. It’s a rinse and repeat cycle. Strategy morphs, new things come in, older things go away. Our consumer universe is fickle, flighty and bombarded with...