![NYX-Logo-Gold_1080x386 NYX Awards Logo](https://biondogroup.com/wp-content/uploads/2022/12/NYX-Logo-Gold_1080x386.png)
![2023_gdusa_apda GD USA American Graphic Design Awards](https://biondogroup.com/wp-content/uploads/2023/05/2023_gdusa_apda.jpg)
We are pleased to announce that our work won a 2023 NYX Awards Marcom International Gold Award, while also being recognized by Graphic Design USA’s 2023 American Package Design Awards.
With an initial four-flavor offering, Happy Flower is rolling out to retail now to meet young professionals’ accelerating demand for healthier alternatives to alcohol, including CBD beverages.
![happy_flower_cans_1080x608 Happy Flower Cans](https://biondogroup.com/wp-content/uploads/2023/05/happy_flower_cans_1080x608.jpg)
The creative challenge lay in creating a look that expresses Happy Flower’s upbeat personality while still communicating the brand’s better-for-you attributes and clear differentiation from related segments – RTD cocktails with alcohol and those containing THC (which produces the high sensation).
![happy_flower_margarita_carton_540x457](https://biondogroup.com/wp-content/uploads/2023/05/happy_flower_margarita_carton_540x457.jpg)
![Happy Flower Margarita Can Close Up Happy Flower Margarita can close-up](https://biondogroup.com/wp-content/uploads/2023/05/HappyFlower_Margarita_CloseUp-crop_540x457.jpg)
Cheerful, uplifting colors with a soft, calming glow were selected to convey the Happy Flower’s promise to “provide a healthy way to relax and unwind without impacting tomorrow.”