Boston’s line of natural snack foods was in need of a refresh and with the launch of a number of line extensions to the popcorn products, The Biondo Group was asked to refresh the look of the brand, while maintaining a connection to the old world heritage of the brand.

Design Objectives

  1. Reinvigorate the Boston’s Popcorn brand with a new look and feel
    • Modernize the look of the brand while maintaining a connection to the old world/traditional heritage of the brand
  2. Establish Coconut Oil Popcorn as a subline of the Boston’s brand while creating enough visual differentiation between the different flavors of popcorn
  3. Shopabilty is key
    • Need to show coconut oil as a differentiating attribute
    • Ensure shopability of flavors