Spectrum Organic Mayonnaise: packaging design & line extensions

Spectrum Organic Mayonnaise brand management asked our design team to explore two-packaging design and line extension strategies, requiring that both be cohesive to Spectrum Organic branding.

The Biondo Group design team was asked to consider specific criteria when developing these new products:

  1. To be part of the existing base line – Organic Mayonnaise/ Light Mayonnaise
  2. The second direction is to step away from the base line skus and explore a more premium design that showcases the unique variety and ingredients