In Response…..
At the Biondo Group we submit quite a few RFP responses to active and prospective clients. Proposals can be mind numbing to write, we’ve all been there. After a few...
Tiger Traps & Packaging Redesign
Packaging Redesign programs are sensitive endeavors on a good day, but on a bad day they can be fraught with tension, as well as “tiger traps” for both the Client as well as...
Spectrum Organic Olive Oil Spray
Packaging Graphics Redesign: Spectrum® brand products are owned by the Hain Celestial Group. Hain Celestial is a leading natural, organic food company that competes...
Spectrum® Peanut Oil
Spectrum® is owned by the Hain Celestial Group. Hain Celestial is a leading natural and organic food products company that competes in many food product categories....
When is Packaging Design considered successful?
If product packaging doesn't create relationships well then, what does it do, past identifying a product as being a specific type/style/flavor/form of a product from...
Can product packaging create relationships?
A debate has been brewing at the Biondo Group. The idea we’ve been churning is the notion that a package’s design can create a relationship with the...
America, the beer?
Budweiser has filed for and has gotten permission to use the phrase “America” as the primary naming element on the front panel of their beer cans for the summer...
Packaging Design: It’s what the Biondo Group does.
One of the first things we are asked at Biondo when we meet someone new is “what do we do”, what’s our specialty? Our answer is that The Biondo Group...
Packaging Designers: Prepared for Success
One of the jobs of an Account Manager or Client Manager at The Biondo Group is insuring that the creative folk, the designers, have all of the information that they...
Better Milk, less waste through packaging design
Thinking on packaging and food spoliage and waste, as I was pouring some Half & Half into my morning coffee, I realized that it has been a real long time since I...
Distinguishing Brand from Product
It might seem silly, but since so much of The Biondo Group’s work is comprised of working on both Brands and Products, we thought we’d take a look at the...
Still Life @ The Biondo Group: Working Out The Challenges
Challenges: Still Life @ The Biondo Group....A busy place: the conference room @The Biondo Group, where opinions are tabled, designs reviewed and clients...
Have Packaging Designers been left out of the digital marketing revolution?
Spend any substantive amount of time in ad agency’s, web dev firms or media companies and you will recognize the close knit relationship they have with “digital”....
What does the future hold: packaging structures and materials?
MIT Technology Review: New Foam Batteries Promise Fast Charging, Higher Capacity http://tinyurl.com/q2ebop3 While reading this article in MIT Technology...
When Amenity Packaging Design #Fails
At the Biondo Group, we are of the opinion that Packaging Design is one of the most important marketing channels that a brand marketer can leverage:...
Still Life @ The Biondo Group: slide files
Our packaging and branding firm has worked through many changes in technology over the years. One of the reminders of our analog past is our extensive...
The Nature of Being Strategic in Context of Packaging Design
It's a part of the landscape these days, all the time we see the word Strategic appear in packaging design articles, white papers, RFP’s and SOW’s. The...
Still Life: Design & Production @ The Biondo Group
Still Life: Design & Production @ The Biondo Group At the Biondo Group, despite our work being produced in a digital workflow, we still we find a use for these...
The Retail Environment & Packaging Design
Although packaging design is critically important in terms of connecting with the consumer, the retail environment itself, is one of the, if not the most, important...
The Hot File: Still Life @ The Biondo Group
The Biondo Group HOTfile, where last minute client packaging design changes get handled.
The Four C’s of Packaging Design Production
In the design world everyone focuses on the designers. Not a lot of glory or attention is foisted upon the folks in Production who insure that the work the...
In Words with Charles Biondo: Passion for Work
This is the second in a series of conversations with Charles Biondo. How old were you when you had your first paying job? Fourteen. What was it? Maintenance...
A Supermarket innovation worth applauding
The Biondo Group's work necessitates we live in Supermarkets and we travel a lot. When it comes to the supermarket environment we are passionate, and love when a shoppers life is...
McDonald’s team design approach
Fast Company wrote an article on their Co.Designblog on how McDonald’s leveraged a team design approach in developing their newly launched expression of their brand. After...
In Words with Charles Biondo: Describe Yourself
In celebration of more than 50 continuous years of business, we asked Charles Biondo, a series of questions in context of this achievement. This is the first in the...
Experience trumps all
According to the Food Marketing Institute (FMI), Americans spent 620 billion dollars in U.S. supermarkets in 2013, accounting for 5.6% of their total disposable...
Structure – it’s just not about being organized.
When someone says structure, what comes to mind? For many, the word structure conjures imagery of XLS tables and MS Word docs. This sort of structure provides the...
The Biondo Group takes on a great cause, Alzheimer’s.
The 32nd annual Rita Hayworth Gala, chaired by Daryl Simon, was held on Tuesday, October 27, 2015 at Cipriani 42nd Street in New York. Founder of the Biondo Group,...
Welcome to the Biondo Group
The Biondo Group is happy to introduce, our blog. Concurrently, we’ve moved our website to a modern, fast loading, mobile friendly, easy to manage, CMS friendly...
Brand Story for Dolphin Organics and DO Naturals
Our work for Dolphin Organics and DO Naturals line of hair and skincare products was highlighted in Packaging of the World. (you can read the...
Brand Champions: A Retrospective
I started out as a package designer in 1960. Magic Marker was the medium, and beautiful and trustworthy was the message. Looking back on the ‘60s, packaging design was really in the last stages of the post-war boom, when marketing and sales efforts still focused on promoting single lines or individual brands.
Packaging design of the ‘60s was mostly four-color process litho sheets laminated to corrugate. Designs tended to be simple and memorable, like the classic Corning cornflower, which consumers instantly recognized and adored. Coupled with the advanced technology of CorningWare, the “blue cornflower” brand enjoyed unprecedented loyalty and trust, which allowed it to dominate the category in the ‘70s with such leading brand-name products as Corelle, CorningWare and Pyrex, followed by Revere Ware and Visions in the ‘80s.
Daily’s Spiked Soda – New Product Launch
Daily’s Spiked Soda is a new brand created for American Beverage Corp. Spiked Sodas! – who’d have thought?!
Upping the Ante on Luxury Packaging
Luxury is a state of mind: the perception of pleasure derived from the visual and physical experience of a product. In this article Charles Biondo discusses luxury market trends involved in creating or uplifting a brand package.