In this article Charles Biondo discusses luxury market trends involved in creating or uplifting a brand package.
Read the article on Brand Packaging’s website (free registration required) or you can download a PDF of the article.
As the Production Manager at the Biondo Group, I’d like to say: “Think production BEFORE you kick off design activities”.
Quick turnarounds are a commonplace occurrence in the packaging design business. However, planning time invested upfront can save substantial time, money and frustration down the road.
If the design team can gather important information upfront, generally at the kick-off meeting they can save a lot of headaches at the end when the final production files need to be prepped and sent for final reproduction.
I have come up with “The 4 C’s” as an acronym to aid in the process of gathering all of the information needed for a design kickoff. What are the 4’ C’s we need to gather prior to launching a packaging design project?
Think:
1 – Copy
2 – Container
3 – Colors
4 – Contacts
This basic list of information (by no means complete) provided to the packaging design team upfront, WILL save time, money and frustration:
Specifically, gather the information listed below for a kick-off meeting, or if possible, for an RFI/RFP:
1 – Copy, in an editable format with descriptions for the text elements for placement
2 – Die Size(s) and specs
3 – Physical sample of current package or prototype of proposed package
4 – Brand identity elements (existing logos, colors, guidelines)
5 – Printing method and specs including number of colors
6 – Contacts for printers/separators
“The Four C’s of Packaging Design Production”
by Marv Bernfeld
Production & Graphic Services Manager
The Biondo Group