Tiger Traps & Packaging Redesign
Packaging Redesign programs are sensitive endeavors on a good day, but on a bad day they can be fraught with tension, as well as “tiger traps” for both the Client as well as Designer. Getting it wrong can be a costly, embarrassing and wholly avoidable mistake....
Spectrum Organic Olive Oil Spray
Packaging Graphics Redesign: Spectrum® brand products are owned by the Hain Celestial Group. Hain Celestial is a leading natural, organic food company that competes in many food product categories. The Biondo Group works extensively within the Spectrum Brand...
Spectrum® Peanut Oil
Spectrum® is owned by the Hain Celestial Group. Hain Celestial is a leading natural and organic food products company that competes in many food product categories. The Biondo Group works extensively within the Spectrum Brand portfolio and has graphically repositioned...
Can product packaging create relationships?
A debate has been brewing at the Biondo Group. The idea we’ve been churning is the notion that a package’s design can create a relationship with the consumer. We read of designers stating that their work “creates relationships with consumers” and we stand back and...