It might seem silly, but since so much of The Biondo Group’s work is comprised of working on both Brands and Products, we thought we’d take a look at the latest definitions: A brand is: The American Marketing Association defines a brand as a name, term, design,...
Spend any substantive amount of time in ad agency’s, web dev firms or media companies and you will recognize the close knit relationship they have with “digital”. Mobile, social campaigns, apps, SEO and talk of programmatic media buying, even Slack are all the latest...
MIT Technology Review: New Foam Batteries Promise Fast Charging, Higher Capacity http://tinyurl.com/q2ebop3 While reading this article in MIT Technology Review, we had to stop and wonder what product packaging new think technologies are in the pipeline, coming to...
At the Biondo Group, we are of the opinion that Packaging Design is one of the most important marketing channels that a brand marketer can leverage: benefitting themselves, as well as consumers/ users. As packaging and packaging systems designers, this is to be...
Although packaging design is critically important in terms of connecting with the consumer, the retail environment itself, is one of the, if not the most, important factor in how a product “sells through” at POS. Supermarkets are a critical part of our nutritional...
The Biondo Group’s work necessitates we live in Supermarkets and we travel a lot. When it comes to the supermarket environment we are passionate, and love when a shoppers life is made easier. Same holds true for airports, anything that makes our lives easier is...