The Retail Environment & Packaging Design

The Retail Environment & Packaging Design

Although packaging design is critically important in terms of connecting with the consumer, the retail environment itself, is one of the, if not the most, important factor in how a product “sells through” at POS. Supermarkets are a critical part of our nutritional...
A Supermarket innovation worth applauding

A Supermarket innovation worth applauding

The Biondo Group’s work necessitates we live in Supermarkets and we travel a lot. When it comes to the supermarket environment we are passionate, and love when a shoppers life is made easier. Same holds true for airports, anything that makes our lives easier is...
McDonald’s team design approach

McDonald’s team design approach

Fast Company wrote an article on their Co.Designblog on how McDonald’s leveraged a team design approach in developing their newly launched expression of their brand. After reading this article, what is your POV regarding “multi-team” design processes? Not the New...
Experience trumps all

Experience trumps all

According to the Food Marketing Institute (FMI), Americans spent 620 billion dollars in U.S. supermarkets in 2013, accounting for 5.6% of their total disposable income. There are 37,459 supermarkets operating in the U.S. and the average store now carries almost 44,000...
Structure – it’s just not about being organized.  

Structure – it’s just not about being organized.  

When someone says structure, what comes to mind? For many, the word structure conjures imagery of XLS tables and MS Word docs. This sort of structure provides the framework for the tasks, jobs and interactions we have during our day, helping hold it all together,...
The Biondo Group takes on a great cause, Alzheimer’s.

The Biondo Group takes on a great cause, Alzheimer’s.

The 32nd annual Rita Hayworth Gala, chaired by Daryl Simon, was held on Tuesday, October 27, 2015 at Cipriani 42nd Street in New York. Founder of the Biondo Group, Charles Biondo one of the participating sponsors, was thrilled to report that the event was a great...