Re-energized Pantry Icon Timely ‘Dash’ To Shelf

Re-energized Pantry Icon Timely ‘Dash’ To Shelf

Aug 24, 2020 | Design, News

America’s best-known salt-free flavoring brand revamped earlier this year, with a modernized name and “jump-up” look, transforming Mrs. Dash® into a lively Dash™. To strengthen appeal with new groups such as younger Millennials, while...
Country Life Maxi Beauty-Based Line-up – A Reimagined Look

Country Life Maxi Beauty-Based Line-up – A Reimagined Look

Mar 25, 2020 | Design, News

In response to an accelerating demand for functional supplements, especially those offering skin, hair and nail rejuvenation, the Country Life® team revamped the brand’s Maxi® beauty supplement line to portray a more premium, beauty-oriented image and support...
Iconic Brand Redesign with Stamina to Last a Decade+

Iconic Brand Redesign with Stamina to Last a Decade+

Nov 19, 2019 | Design

The Biondo Group created brand look & package design system with multi-generational appeal. America’s Thanksgiving classic, Ocean Spray Cranberry Sauce offers one such example. Revamped in 2008, the farmer co-op’s signature sub-brand packaging is...
Spirited Orange To Fire-Up Your Brand Mojo

Spirited Orange To Fire-Up Your Brand Mojo

Oct 30, 2019 | Design

Package Design ToolboxAutumn 2019 With just a flicker – in perhaps a garnish, soft glow or highlight around an appetizing product shot – orange will light up a package. Like red, its fiery neighbor on the color wheel – orange calls out on-shelf and...