Better Milk, less waste through packaging design
Thinking on packaging and food spoliage and waste, as I was pouring some Half & Half into my morning coffee, I realized that it has been a real long time since I had to give a container of the spoilable stuff the “sniff” test before pouring it into my cup of...
Distinguishing Brand from Product
It might seem silly, but since so much of The Biondo Group’s work is comprised of working on both Brands and Products, we thought we’d take a look at the latest definitions: A brand is: The American Marketing Association defines a brand as a name, term, design,...
Still Life @ The Biondo Group: Working Out The Challenges
Challenges: Still Life @ The Biondo Group….A busy place: the conference room @The Biondo Group, where opinions are tabled, designs reviewed and clients courted…Our team is experinced and feisty and this is where we come together to begin working out the...
