When is Packaging Design considered successful?
If product packaging doesn’t create relationships well then, what does it do, past identifying a product as being a specific type/style/flavor/form of a product from a specific brand or manufacturer? For consumer product packaging graphics to be considered...
Can product packaging create relationships?
A debate has been brewing at the Biondo Group. The idea we’ve been churning is the notion that a package’s design can create a relationship with the consumer. We read of designers stating that their work “creates relationships with consumers” and we stand back and...
America, the beer?
Budweiser has filed for and has gotten permission to use the phrase “America” as the primary naming element on the front panel of their beer cans for the summer months. As brand marketers we can’t help but both wince and applaud InBev But honestly, there seems to be...
