Back to Nature

Back to Nature

Back to Nature B&G Foods chose The Biondo Group to contemporize this iconic brand’s image with a package design system that conveys the brand’s promise “Simply Delicious, Simply Good.” Our team’s design challenge was to create a strategic framework that organized...

Imagine

Imagine The Imagine brand was faced with a decline in sales due to the crowded shelf-stable soup category. Following research and extensive review of competitive products, the Biondo Group focused on communicating the key consumer expectations for the category –...