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Back to Nature

B&G Foods chose The Biondo Group to contemporize this iconic brand’s image with a package design system that conveys the brand’s promise

“Simply Delicious, Simply Good.” Our team’s design challenge was to create a strategic framework that organized and prioritized the portfolio in a way which increased impact and shop-ability.

The new look works across multiple shelves – cookies, nuts, trail mix and granola to stand out while still projecting an image authentic to its earthy, wholesome roots.

 

Tone of Voice / Name Generation / Brand Personality / Package Design / Brand Identity

Other examples of our work

Back to Nature
Sprout
Terra

Harbor Landing
46 Southfield Avenue #400
Stamford, CT 06902

+203.327.5301 info@biondogroup.com
     

Terms and Conditions
© 2021 The Biondo Group

Harbor Landing
46 Southfield Avenue #400
Stamford, CT 06902
+203.327.5301
info@biondogroup.com
     

Terms and Conditions
© 2021 The Biondo Group