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B&G Foods chose The Biondo Group to contemporize this iconic brand’s image with a package design system that conveys the brand’s promise

“Simply Delicious, Simply Good.” Our team’s design challenge was to create a strategic framework that organized and prioritized the portfolio in a way which increased impact and shop-ability.

The new look works across multiple shelves – cookies, nuts, trail mix and granola to stand out while still projecting an image authentic to its earthy, wholesome roots.


Tone of Voice / Name Generation / Brand Personality / Package Design / Brand Identity

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