![Sensible-Puffs](https://biondogroup.com/wp-content/uploads/2021/01/Sensible-Puffs.jpg)
Sensible Portions
The Biondo Group partnered with Hain Celestial Group to create an iconic brand image which encapsulates Sensible Portions’ unique better-for-you attributes – low in calories and made-with-vegetables.
The brand’s enduring architecture – color-coded surfboard element, prominent product name and center product photograph – is rejuvenated through ownable flavor introductions – such as Screamin’ Hot, Apple Straws Cinnamon, Stars & Stripes, Pea Poppers and Puffs. The brand offers multiple sizes from 2.5 oz to the club store 25 oz. for each SKU.
Tone of Voice / POP / Package Design
![Screamin-Hot-New](https://biondogroup.com/wp-content/uploads/2021/01/Screamin-Hot-New-1.jpg)
![sensible-portions_group_v2 sensible portions bags](https://biondogroup.com/wp-content/uploads/2018/08/sensible-portions_group_v2.jpg)
![](https://biondogroup.com/wp-content/uploads/2018/08/sensible-portions_veggie-chips.jpg)
![](https://biondogroup.com/wp-content/uploads/2018/08/sensible-portions_pita_line.jpg)
Other examples of our work