The Biondo Group partnered with Hain Celestial Group to create an iconic brand image which encapsulates Sensible Portions’ unique better-for-you attributes – low in calories and made-with-vegetables.
The brand’s enduring architecture – color-coded surfboard element, prominent product name and center product photograph – is rejuvenated through ownable flavor introductions – such as Screamin’ Hot, Apple Straws Cinnamon, Stars & Stripes, Pea Poppers and Puffs. The brand offers multiple sizes from 2.5 oz to the club store 25 oz. for each SKU.
Tone of Voice / POP / Package Design
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