Mama Mary’s Pizza Products
This clean and modern re-envisioning of the brand has been well received by existing and new consumers. The initiative called for a consistent architecture to house multiple offerings from pizza crusts to sauces. The creative challenge was to bring the brand alive across the portfolio and deliver a powerful impression at retail. The logo was revised to be more own able with a nature inspired detail. Warmth and texture was added to the brand’s signature brick red color.
Tone of Voice / POP / Name Generation / Package Design / Brand Identity
![mama Mary's s'mores dessert pizza kit mama Mary's s'mores dessert pizza kit](https://biondogroup.com/wp-content/uploads/2021/01/mama_marys-smores_dessert_pizza-scene.jpg)
![mama mary's scene mama mary's scene](https://biondogroup.com/wp-content/uploads/2021/01/mama_marys-scene_1_1920x1280.jpg)
![Mama-Marys mama mary's design](https://biondogroup.com/wp-content/uploads/2021/01/Mama-Marys.jpg)
Mama Mary’s Cucina di Casa Pizza Crusts
With the taste for artisanal-style pizza on the rise, B&G Foods launched this specialty line of crusts – which includes three exciting flavors: Tuscan, Sourdough and Ancient Grains.
The Biondo Group created a modern package design to portray an authentic image and also communicated the promise of a delicious, home-baked taste experience. Cucina Di Casa fits within the Mama Mary’s system and yet clearly differentiates to be gourmet.
Tone of Voice / POP / Name Generation / Package Design / Brand Identity
![tuscan countryside tuscan countryside](https://biondogroup.com/wp-content/uploads/2021/01/tuscan-countryside-landscape.jpg)
![Cucina](https://biondogroup.com/wp-content/uploads/2021/01/Cucina.jpg)
Other examples of our work