Country Life – Gut Connection
The Biondo Group created a revolutionary package design system for the launch of Gut Connection™ – a range of supplements in the emerging prebiotic category. The products leverage the latest scientific findings which connect the gut and its microbiome to individual aspects of health.
The brand architecture communicates the offerings’ compelling research-based story as well as its unique benefits. The line consists of 8 varieties, each one offering a separate health solution (i.e. weight management, improved mood and mental clarity).
Tone of Voice / Package Design
Country Life MAXI-Beauty
In response to accelerating demand for functional beauty supplements and vitamins, the Country Life team partnered with The Biondo Group to revamp their MAXI-Beauty line of products to portray a more premium, beauty-oriented image and support innovative line extensions.
These beauty products are created from the highest quality, clean ingredients to enhance skin, hair, and nails – and the design reinforced this by using simple photography & graphics that balance these beauty solutions’ natural and scientific properties.
Tone of Voice / Package Design / Brand Identity
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