Pastene Italian Products

heritage modernized for today Pastene is all about celebrating family meals and traditions. So, as a heritage brand known for its authentic Italian taste and ingredients, it needed to refresh its packaging to showcase its personality and new premium products. Since...

Sensible Portions

Sensible Portions The Biondo Group partnered with Hain Celestial Group to create an iconic brand image which encapsulates Sensible Portions’ unique better-for-you attributes – low in calories and made-with-vegetables. The brand’s enduring architecture –...
Back to Nature

Back to Nature

Back to Nature B&G Foods chose The Biondo Group to contemporize this iconic brand’s image with a package design system that conveys the brand’s promise “Simply Delicious, Simply Good.” Our team’s design challenge was to create a strategic framework that organized...

Imagine

Imagine The Imagine brand was faced with a decline in sales due to the crowded shelf-stable soup category. Following research and extensive review of competitive products, the Biondo Group focused on communicating the key consumer expectations for the category –...