Although packaging design is critically important in terms of connecting with the consumer, the retail environment itself, is one of the, if not the most, important factor in how a product “sells through” at POS. Supermarkets are a critical part of our nutritional...
In the design world everyone focuses on the designers. Not a lot of glory or attention is foisted upon the folks in Production who insure that the work the “creative types” produce can indeed be reproduced. This is silly, we know that a lot of the...
This is the second in a series of conversations with Charles Biondo. How old were you when you had your first paying job? Fourteen. What was it? Maintenance & stock clerk at a Safeway supermarket in The Bronx (NYC). When a kid turns 13, maybe 14 years old he...
The Biondo Group’s work necessitates we live in Supermarkets and we travel a lot. When it comes to the supermarket environment we are passionate, and love when a shoppers life is made easier. Same holds true for airports, anything that makes our lives easier is...