Spectrum Oils
Packaging Design Objectives: for Spectrum Oils included: Contemporize the brands packaging presentation, overall look and feel Communicate a superior quality Deliver visual consistency across segments Develop a visual language to communicate attributes Our Solution...
Upping the Ante on Luxury Packaging
Luxury is a state of mind: the perception of pleasure derived from the visual and physical experience of a product. In this article Charles Biondo discusses luxury market trends involved in creating or uplifting a brand package.