The Nature of Being Strategic in Context of Packaging Design

The Nature of Being Strategic in Context of Packaging Design

Mar 2, 2016 | About

It’s a part of the landscape these days, all the time we see the word Strategic appear in packaging design articles, white papers, RFP’s and SOW’s. The word has snuck into the conversations we are having with our business peers, clients and prospects. It seems...
Still Life: Design & Production @ The Biondo Group

Still Life: Design & Production @ The Biondo Group

Mar 1, 2016 | About

Still Life: Design & Production @ The Biondo Group At the Biondo Group, despite our work being produced in a digital workflow, we still we find a use for these packaging design and production artifacts. It’s interesting that as much as we distance...
The Retail Environment & Packaging Design

The Retail Environment & Packaging Design

Feb 23, 2016 | About, News

Although packaging design is critically important in terms of connecting with the consumer, the retail environment itself, is one of the, if not the most, important factor in how a product “sells through” at POS. Supermarkets are a critical part of our nutritional...
The Four C’s of Packaging Design Production

The Four C’s of Packaging Design Production

Feb 11, 2016 | About

In the design world everyone focuses on the designers. Not a lot of glory or attention is foisted upon the folks in Production who insure that the work the “creative types” produce can indeed be reproduced. This is silly, we know that a lot of the...