When Amenity Packaging Design #Fails

When Amenity Packaging Design #Fails

At the Biondo Group, we are of the opinion that Packaging Design is one of the most important marketing channels that a brand marketer can leverage: benefitting themselves, as well as consumers/ users. As packaging and packaging systems designers, this is to be...
Still Life @ The Biondo Group: slide files

Still Life @ The Biondo Group: slide files

Our packaging and branding firm has worked through many changes in technology over the years. One of the reminders of our analog past is our extensive packaging design and branding portfolio, that exists on film.  Much of the design work captured was never digitized...
The Nature of Being Strategic in Context of Packaging Design

The Nature of Being Strategic in Context of Packaging Design

It’s a part of the landscape these days, all the time we see the word Strategic appear in packaging design articles, white papers, RFP’s and SOW’s. The word has snuck into the conversations we are having with our business peers, clients and prospects. It seems...
Still Life: Design & Production @ The Biondo Group

Still Life: Design & Production @ The Biondo Group

Still Life: Design & Production @ The Biondo Group At the Biondo Group, despite our work being produced in a digital workflow, we still we find a use for these packaging design and production artifacts. It’s interesting that as much as we distance...
The Retail Environment & Packaging Design

The Retail Environment & Packaging Design

Although packaging design is critically important in terms of connecting with the consumer, the retail environment itself, is one of the, if not the most, important factor in how a product “sells through” at POS. Supermarkets are a critical part of our nutritional...