Aug 17, 2018
Imagine The Imagine brand was faced with a decline in sales due to the crowded shelf-stable soup category. Following research and extensive review of competitive products, the Biondo Group focused on communicating the key consumer expectations for the category –...
Aug 16, 2018
Tasty Bite When Preferred Brands was expanding their line of ethnic rice into the organic sector, this presented an opportunity for the brand to not only stand out in the ethnic food aisle, but to also compete in the broader, more mainstream rice category. The Biondo...
