Sensible Portions

The Biondo Group’s design of Sensible Portions Garden Veggie Straws has become iconic on shelf.

Positioned a line of snacks to appeal to the “health conscious” consumer, the brand’s strong visual architecture – central product name, color coded “surf board” design, front and center product visual – has been adaptable to various flavors with the initial Veggie Straw line as well as different product forms – baked corn puffs, pita crackers, Apple and Onion straws, along with stackable veggie chips.

Tone of Voice / POP / Package Design