Empire Kosher is one of the world’s leading kosher brands. With increased competition from kosher and mainstream brands, Empire Kosher needed to re-imagine its entire portfolio in order to defend its position as providing superior quality & exceptional taste.
By utilizing our proprietary VIBE™ process, the Biondo Group managed this strategic branding program from design to implementation. We created a design and architecture that unifies, simplifies and communicates the brand’s key attributes. We developed a cohesive, impactful brand block on shelf for the entire Empire Kosher portfolio – including fresh poultry, deli meats and soups as well as innovations in the frozen category. The new design has been extended to over 90 products and counting.
Brand Identity / Package Design
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