![](https://biondogroup.com/wp-content/uploads/2018/08/empire-kosher_whole-birds.jpg)
Empire Kosher
Empire Kosher is one of the world’s leading kosher brands. With increased competition from kosher and mainstream brands, Empire Kosher needed to re-imagine its entire portfolio in order to defend its position as providing superior quality & exceptional taste.
By utilizing our proprietary VIBE™ process, the Biondo Group managed this strategic branding program from design to implementation. We created a design and architecture that unifies, simplifies and communicates the brand’s key attributes. We developed a cohesive, impactful brand block on shelf for the entire Empire Kosher portfolio – including fresh poultry, deli meats and soups as well as innovations in the frozen category. The new design has been extended to over 90 products and counting.
Brand Identity / Package Design
![](https://biondogroup.com/wp-content/uploads/2018/08/empire-kosher_rtr_garlic-herb.jpg)
Other examples of our work