May 6, 2025
ingredients come first Our challenge was to make “Victoria” relevant in an expanding retail environment while capturing the spirit of the brand’s old-world
heritage and authentic taste. The core of the logo is rooted in heritage and legacy. We uplifted
the logo,...
Jun 1, 2024
exploring culinary imagination The Imagine brand was faced with a decline in sales due to the crowded shelf-stable soup category. Following research and extensive review of competitive products, the Biondo Group focused on communicating the key consumer expectations...
Jul 28, 2022
heritage modernized for today Pastene is all about celebrating family meals and traditions. So, as a heritage brand known for its authentic Italian taste and ingredients, it needed to refresh its packaging to showcase its personality and new premium products. Since...
