playing

cool in a sizzling category

The initial request from Harvest Hill Beverages was to revitalize their Daily’s Cocktails alcoholic ready-to-drink/frozen product line.

The result was a design that highlights the Daily’s brand promise of a refreshing, tropical vibe that relates well with the variety of flavors the product line offers. Color coding & distinct visuals were created to clearly differentiate each product. The line continues to innovate with new flavors and seasonal limited editions.

Even with new competitive product introductions, our designs for Daily’s Frozen Cocktail line have continued to shine at retailers.

SERVICES PROVIDED

package design

brandmark

new product launch

line extensions

photography

photo composition/retouching

production

Client: Harvest Hill

exploring

new ways to beat the heat

Harvest Hill Beverage Company continuously introduces new products to expand their existing brand offerings and capture new market share.

Daily’s Frosé was developed to compete with the newest trends in crafted cocktails. The Biondo Group captured the essence and visually personified the product’s personality. For this limited edition introduction, the designed script font and light rose colors bring the product’s spirit to life. The rose-shaped photographic illustration conveys this distinct flavor.

Daily’s Smash line is a new frozen take on bourbon-inspired classic cocktails that combines fruit flavors with a hint of bourbon. Sweet, flavor meets smooth, bourbon-like notes for an easy-going sip — no muddling required.