The Retail Environment & Packaging Design
Although packaging design is critically important in terms of connecting with the consumer, the retail environment itself, is one of the, if not the most, important factor in how a product “sells through” at POS. Supermarkets are a critical part of our nutritional...
The Hot File: Still Life @ The Biondo Group
The Biondo Group HOTfile, where last minute client packaging design changes get...
The Four C’s of Packaging Design Production
In the design world everyone focuses on the designers. Not a lot of glory or attention is foisted upon the folks in Production who insure that the work the “creative types” produce can indeed be reproduced. This is silly, we know that a lot of the...
In Words with Charles Biondo: Passion for Work
This is the second in a series of conversations with Charles Biondo. How old were you when you had your first paying job? Fourteen. What was it? Maintenance & stock clerk at a Safeway supermarket in The Bronx (NYC). When a kid turns 13, maybe 14 years old he...