Biondo Group recognized @ the GDUSA American Package Design Awards
The Biondo Group recently received three GDUSA American Package Design Awards. The three awards recognize distinct design solutions for The Hain Celestial Group, Inc. A new subline from the Terra Chip line called Terra Real Freeze Dried Fruit, Boston Revolutionary Popcorn, and Rudi’s Twisted Grains.
Does package design need to adapt to e-tailing environments?
With an increasing number of packaged goods being sold through and adapted for online channels we ask ourselves on a pretty regular basis – has the nature of a package’s design and communication requirements changed? To answer the question – yes, communication...
Design is an investment, not an expense.
In a perfect world Design would be viewed as an investment and not an expense. Design, at its core is about change. Change is a little messy, time consuming, pricey and often the cause of discomfort – for consumer, brand and bottom line. So what compels brands to...