Spectrum Organic Mayonnaise: packaging design & line extensions Spectrum Organic Mayonnaise brand management asked our design team to explore two-packaging design and line extension strategies, requiring that both be cohesive to Spectrum Organic branding. The...
Packaging Design Objectives: for Spectrum Oils included: Contemporize the brands packaging presentation, overall look and feel Communicate a superior quality Deliver visual consistency across segments Develop a visual language to communicate attributes Our Solution...