The Retail Environment & Packaging Design
Although packaging design is critically important in terms of connecting with the consumer, the retail environment itself, is one of the, if not the most, important factor in how a product “sells through” at POS. Supermarkets are a critical part of our...
The Hot File: Still Life @ The Biondo Group
The Biondo Group HOTfile, where last minute client packaging design changes get handled.
The Four C’s of Packaging Design Production
In the design world everyone focuses on the designers. Not a lot of glory or attention is foisted upon the folks in Production who insure that the work the "creative types" produce can indeed be reproduced. This is silly, we know that a lot of the...
In Words with Charles Biondo: Passion for Work
This is the second in a series of conversations with Charles Biondo. How old were you when you had your first paying job? Fourteen. What was it? Maintenance & stock clerk at a Safeway supermarket in The Bronx (NYC). When a kid turns 13, maybe 14...
A Supermarket innovation worth applauding
The Biondo Group's work necessitates we live in Supermarkets and we travel a lot. When it comes to the supermarket environment we are passionate, and love when a shoppers life is made easier. Same holds true for airports, anything that makes our lives easier is ok by...
McDonald’s team design approach
Fast Company wrote an article on their Co.Designblog on how McDonald’s leveraged a team design approach in developing their newly launched expression of their brand. After reading this article, what is your POV regarding “multi-team” design processes? Not the New...
In Words with Charles Biondo: Describe Yourself
In celebration of more than 50 continuous years of business, we asked Charles Biondo, a series of questions in context of this achievement. This is the first in the series….. Describe yourself in one word. Complex That one word tells us a lot, and yet...
Experience trumps all
According to the Food Marketing Institute (FMI), Americans spent 620 billion dollars in U.S. supermarkets in 2013, accounting for 5.6% of their total disposable income. There are 37,459 supermarkets operating in the U.S. and the average store now carries...
Structure – it’s just not about being organized.
When someone says structure, what comes to mind? For many, the word structure conjures imagery of XLS tables and MS Word docs. This sort of structure provides the framework for the tasks, jobs and interactions we have during our day, helping hold it all...
The Biondo Group takes on a great cause, Alzheimer’s.
The 32nd annual Rita Hayworth Gala, chaired by Daryl Simon, was held on Tuesday, October 27, 2015 at Cipriani 42nd Street in New York. Founder of the Biondo Group, Charles Biondo one of the participating sponsors, was thrilled to report that the event was...
Welcome to the Biondo Group
The Biondo Group is happy to introduce, our blog. Concurrently, we’ve moved our website to a modern, fast loading, mobile friendly, easy to manage, CMS friendly platform: WordPress. Why now? After 50 years in business, we’ve seen our fair share of change,...
Brand Story for Dolphin Organics and DO Naturals
Our work for Dolphin Organics and DO Naturals line of hair and skincare products was highlighted in Packaging of the World. (you can read the article below) Biondo Designs the Brand Story for Dolphin Organics (DO) and DO Naturals When organic...
