![Boston’s Popcorn: packaging graphics redesign](https://biondogroup.com/wp-content/uploads/2016/11/boston_popcorn_crop.jpg)
Boston’s Popcorn: packaging graphics redesign
Boston’s line of natural snack foods was in need of a refresh and with the launch of a number of line extensions to the popcorn products, The Biondo Group was asked to refresh the look of the brand, while maintaining a connection to the old world heritage...
![Spectrum Organic Mayonnaise](https://biondogroup.com/wp-content/uploads/2016/12/spectrum_mayonaise_crop.jpg)
Spectrum Organic Mayonnaise
Spectrum Organic Mayonnaise: packaging design & line extensions Spectrum Organic Mayonnaise brand management asked our design team to explore two-packaging design and line extension strategies, requiring that both be cohesive to Spectrum Organic...
![Spectrum Oils](https://biondogroup.com/wp-content/uploads/2016/12/spectrum_flavor-oils_crop.jpg)
Spectrum Oils
Packaging Design Objectives: for Spectrum Oils included: Contemporize the brands packaging presentation, overall look and feel Communicate a superior quality Deliver visual consistency across segments Develop a visual language to communicate attributes Our...
![RFP’s & Spec: Hiring a Packaging Design Firm](https://biondogroup.com/wp-content/uploads/2016/10/dart-target-aim-arrow-39551_crop.jpg)
RFP’s & Spec: Hiring a Packaging Design Firm
The Biondo Group has a lot of design experience under its belt. We’ve got a good reputation, earned over time. We are regularly invited to take part in processes and “contests” to get new client work. Clients have choices of design and marketing resources....
![Gadgetry & Games](https://biondogroup.com/wp-content/uploads/2016/10/google_glass_wearer_crop.jpg)
Gadgetry & Games
Brands leverage strategies to drive growth. To bring strategy to life brands look for tactics that will support them. It’s a rinse and repeat cycle. Strategy morphs, new things come in, older things go away. Our consumer universe is fickle, flighty and...
![Rethinking Packaging Design Methodology](https://biondogroup.com/wp-content/uploads/2016/09/death-to-stock_creative-community4_crop.jpg)
Rethinking Packaging Design Methodology
In this read we begin to take a look at the manner in which packaging design firms work. Important considerations for a Client company looking for a packaging design firm are work style and process. Design for business is a creative pursuit; it’s an...
![3 Keys to Design Success: Orientation & Analysis](https://biondogroup.com/wp-content/uploads/2016/08/electronics-in-meeting_crop.jpg)
3 Keys to Design Success: Orientation & Analysis
It's a good idea to start a design program like you want to finish: informed and strong. Starting a packaging design program with a proper orientation and analysis phase of activity is a smart, but often glossed over and a wee bit dismissed step in the...
![Opportunity lost?](https://biondogroup.com/wp-content/uploads/2016/08/death_to_stock_kinckerbocker_photography_4_crop.jpg)
Opportunity lost?
Many Biondo Group clients have in-house design departments, or, at the very least a hands-on designer. These creative professionals often have a wide range of responsibilities: from web design and maintenance, developing collateral and trade materials,...
![In Response…..](https://biondogroup.com/wp-content/uploads/2016/08/death-to-stock_desk7_crop.jpg)
In Response…..
At the Biondo Group we submit quite a few RFP responses to active and prospective clients. Proposals can be mind numbing to write, we’ve all been there. After a few hours hammering away, writing and rereading the same document, it gets tough to stay sharp...
![Tiger Traps & Packaging Redesign](https://biondogroup.com/wp-content/uploads/2016/07/spectrum_vinegar_crop.jpg)
Tiger Traps & Packaging Redesign
Packaging Redesign programs are sensitive endeavors on a good day, but on a bad day they can be fraught with tension, as well as “tiger traps” for both the Client as well as Designer. Getting it wrong can be a costly, embarrassing and wholly avoidable mistake....
![Spectrum Organic Olive Oil Spray](https://biondogroup.com/wp-content/uploads/2016/06/spectrum_organic_olive-oils_crop.jpg)
Spectrum Organic Olive Oil Spray
Packaging Graphics Redesign: Spectrum® brand products are owned by the Hain Celestial Group. Hain Celestial is a leading natural, organic food company that competes in many food product categories. The Biondo Group works extensively within the Spectrum...
![Spectrum® Peanut Oil](https://biondogroup.com/wp-content/uploads/2016/06/spectrum_peanut-oils_crop.jpg)
Spectrum® Peanut Oil
Spectrum® is owned by the Hain Celestial Group. Hain Celestial is a leading natural and organic food products company that competes in many food product categories. The Biondo Group works extensively within the Spectrum Brand portfolio and has graphically...