Have Packaging Designers been left out of the digital marketing revolution?
Spend any substantive amount of time in ad agency’s, web dev firms or media companies and you will recognize the close knit relationship they have with “digital”. Mobile, social campaigns, apps, SEO and talk of programmatic media buying, even Slack are all...
What does the future hold: packaging structures and materials?
MIT Technology Review: New Foam Batteries Promise Fast Charging, Higher Capacity http://tinyurl.com/q2ebop3 While reading this article in MIT Technology Review, we had to stop and wonder what product packaging new think technologies are in the...
When Amenity Packaging Design #Fails
At the Biondo Group, we are of the opinion that Packaging Design is one of the most important marketing channels that a brand marketer can leverage: benefitting themselves, as well as consumers/ users. As packaging and packaging systems...
Still Life @ The Biondo Group: slide files
Our packaging and branding firm has worked through many changes in technology over the years. One of the reminders of our analog past is our extensive packaging design and branding portfolio, that exists on film. Much of the design work...
The Nature of Being Strategic in Context of Packaging Design
It's a part of the landscape these days, all the time we see the word Strategic appear in packaging design articles, white papers, RFP’s and SOW’s. The word has snuck into the conversations we are having with our business peers, clients and...
Still Life: Design & Production @ The Biondo Group
Still Life: Design & Production @ The Biondo Group At the Biondo Group, despite our work being produced in a digital workflow, we still we find a use for these packaging design and production artifacts. It's interesting that as much as we distance...
The Retail Environment & Packaging Design
Although packaging design is critically important in terms of connecting with the consumer, the retail environment itself, is one of the, if not the most, important factor in how a product “sells through” at POS. Supermarkets are a critical part of our...
The Hot File: Still Life @ The Biondo Group
The Biondo Group HOTfile, where last minute client packaging design changes get handled.
The Four C’s of Packaging Design Production
In the design world everyone focuses on the designers. Not a lot of glory or attention is foisted upon the folks in Production who insure that the work the "creative types" produce can indeed be reproduced. This is silly, we know that a lot of the...
In Words with Charles Biondo: Passion for Work
This is the second in a series of conversations with Charles Biondo. How old were you when you had your first paying job? Fourteen. What was it? Maintenance & stock clerk at a Safeway supermarket in The Bronx (NYC). When a kid turns 13, maybe 14...
A Supermarket innovation worth applauding
The Biondo Group's work necessitates we live in Supermarkets and we travel a lot. When it comes to the supermarket environment we are passionate, and love when a shoppers life is made easier. Same holds true for airports, anything that makes our lives easier is ok by...
McDonald’s team design approach
Fast Company wrote an article on their Co.Designblog on how McDonald’s leveraged a team design approach in developing their newly launched expression of their brand. After reading this article, what is your POV regarding “multi-team” design processes? Not the New...