Tiger Traps & Packaging Redesign

Tiger Traps & Packaging Redesign

Jul 19, 2016 | News

Packaging Redesign programs are sensitive endeavors on a good day, but on a bad day they can be fraught with tension, as well as “tiger traps” for both the Client as well as Designer. Getting it wrong can be a costly, embarrassing and wholly avoidable mistake....
Spectrum Organic Olive Oil Spray

Spectrum Organic Olive Oil Spray

Jun 27, 2016 | About, News

Packaging Graphics Redesign: Spectrum® brand products are owned by the Hain Celestial Group. Hain Celestial is a leading natural, organic food company that competes in many food product categories. The Biondo Group works extensively within the Spectrum Brand...
Spectrum® Peanut Oil

Spectrum® Peanut Oil

Jun 21, 2016 | News

Spectrum® is owned by the Hain Celestial Group. Hain Celestial is a leading natural and organic food products company that competes in many food product categories. The Biondo Group works extensively within the Spectrum Brand portfolio and has graphically repositioned...
When is Packaging Design considered successful?

When is Packaging Design considered successful?

Jun 14, 2016 | About

If product packaging doesn’t create relationships well then, what does it do, past identifying a product as being a specific type/style/flavor/form of a product from a specific brand or manufacturer? For consumer product packaging graphics to be considered...
Can product packaging create relationships?

Can product packaging create relationships?

Jun 6, 2016 | About, News

A debate has been brewing at the Biondo Group. The idea we’ve been churning is the notion that a package’s design can create a relationship with the consumer. We read of designers stating that their work “creates relationships with consumers” and we stand back and...