A debate has been brewing at the Biondo Group. The idea we’ve been churning is the notion that a package’s design can create a relationship with the consumer. We read of designers stating that their work “creates relationships with consumers” and we stand back and...
One of the first things we are asked at Biondo when we meet someone new is “what do we do”, what’s our specialty? Our answer is that The Biondo Group specializes in consumer product packaging design and brand identity development. For most people that’s enough...
One of the jobs of an Account Manager or Client Manager at The Biondo Group is insuring that the creative folk, the designers, have all of the information that they need to succeed when they head out “on a project”. Heading out on a design exploration is akin to an...
Challenges: Still Life @ The Biondo Group….A busy place: the conference room @The Biondo Group, where opinions are tabled, designs reviewed and clients courted…Our team is experinced and feisty and this is where we come together to begin working out the...
Our packaging and branding firm has worked through many changes in technology over the years. One of the reminders of our analog past is our extensive packaging design and branding portfolio, that exists on film. Much of the design work captured was never digitized...
It’s a part of the landscape these days, all the time we see the word Strategic appear in packaging design articles, white papers, RFP’s and SOW’s. The word has snuck into the conversations we are having with our business peers, clients and prospects. It seems...