Spectrum Oils

Spectrum Oils

Packaging Design Objectives: for Spectrum Oils included: Contemporize the brands packaging presentation, overall look and feel Communicate a superior quality Deliver visual consistency across segments Develop a visual language to communicate attributes Our Solution...
RFP’s & Spec: Hiring a Packaging Design Firm

RFP’s & Spec: Hiring a Packaging Design Firm

The Biondo Group has a lot of design experience under its belt. We’ve got a good reputation, earned over time. We are regularly invited to take part in processes and “contests” to get new client work. Clients have choices of design and marketing resources. As with a...
Gadgetry & Games

Gadgetry & Games

Brands leverage strategies to drive growth. To bring strategy to life brands look for tactics that will support them. It’s a rinse and repeat cycle. Strategy morphs, new things come in, older things go away. Our consumer universe is fickle, flighty and bombarded with...
Rethinking Packaging Design Methodology

Rethinking Packaging Design Methodology

In this read we begin to take a look at the manner in which packaging design firms work. Important considerations for a Client company looking for a packaging design firm are work style and process. Design for business is a creative pursuit; it’s an iterative, process...
3 Keys to Design Success: Orientation & Analysis

3 Keys to Design Success: Orientation & Analysis

It’s a good idea to start a design program like you want to finish: informed and strong. Starting a packaging design program with a proper orientation and analysis phase of activity is a smart, but often glossed over and a wee bit dismissed step in the...