Spring Tree Maple Syrup

Spring Tree Maple Syrup

sweet creative for a new look Biondo Group partnered with B&G Foods to modernize the Spring Tree Maple Syrup brand, creating a revolutionary look that connects with today’s younger, more health-oriented consumers. We started with a bare slate and carefully added...
Victoria Italian Products

Victoria Italian Products

ingredients come first Our challenge was to make “Victoria” relevant in an expanding retail environment while capturing the spirit of the brand’s old-world 
heritage and authentic taste. The core of the logo is rooted in heritage and legacy. We uplifted 
the logo,...
Back to Nature Snacks

Back to Nature Snacks

wholesome ingredients make delicious snacks We worked with B&G Foods to contemporaneize this iconic brand’s image with a package design system that conveys its promise. “Simply Delicious, Simply Good.” Our team’s design challenge was to create a strategic...
Mary Mary’s Pizza Products

Mary Mary’s Pizza Products

satisfying solution to hunger This clean and modern re-envisioning of the Mary Mary’s brand has been well received by existing and new consumers — the initiative called for a consistent architecture to house multiple offerings, from pizza crusts to sauces. Our...
Dash Salt-Free Seasonings

Dash Salt-Free Seasonings

healthy options for salt-free flavor To redesign this beloved brand, we developed a visual language highlighting “healthy ingredients” to strengthen brand and flavor appeal with Millennials while protecting the relationship with loyalists. The new strategic framework...