May 6, 2025
ingredients come first Our challenge was to make “Victoria” relevant in an expanding retail environment while capturing the spirit of the brand’s old-world
heritage and authentic taste. The core of the logo is rooted in heritage and legacy. We uplifted
the logo,...
Jun 3, 2024
wholesome ingredients make delicious snacks We worked with B&G Foods to contemporaneize this iconic brand’s image with a package design system that conveys its promise. “Simply Delicious, Simply Good.” Our team’s design challenge was to create a strategic...
May 29, 2024
satisfying solution to hunger This clean and modern re-envisioning of the Mary Mary’s brand has been well received by existing and new consumers — the initiative called for a consistent architecture to house multiple offerings, from pizza crusts to sauces. Our...
May 23, 2024
healthy options for salt-free flavor To redesign this beloved brand, we developed a visual language highlighting “healthy ingredients” to strengthen brand and flavor appeal with Millennials while protecting the relationship with loyalists. The new strategic framework...
May 3, 2024
making every night a taco night We created a strong brand architecture and package design for Ortega’s extensive portfolio of products. The new look is fresh, bold, and powerful. It is modern but continues to be linked to its longstanding, traditional Mexican...
