Greek Gods Seriously Indulgent – New Product Launch
Hain Refrigerated Foods came to The Biondo Group to design a new premium yogurt under the Greek Gods’ umbrella brand. This new product line was positioned as a decadent, handcrafted, small batch anytime yogurt that could be used in place of rich and creamy...
New Product Launch – Darty!!!
“You Bring the Friends, We Make the Darty!” The Biondo Group was asked by Harvest Hill to design a new beverage line, Darty, targeted to a younger consumer – 21+. The design is all about anytime fun and enjoyment, what you'd experience from a Darty Party....
10 Minutes with Charlie
Spend time around Charles Biondo and you are going to hear a design story or two. For the most part they are centered on the topic of Packaging Design. Admitting freely that “my life is my business” one can appreciate how much time and effort he has...
Re-tooling the design firm and client relationship
Unlike advertising agencies, design firms’ work on a per-project basis with clients. Projects are the bread and butter of design companies. Early on in the heyday of packaging design, it was common that a single design firm worked on a single brand...
Biondo Group recognized @ the GDUSA American Package Design Awards
The Biondo Group recently received three GDUSA American Package Design Awards. The three awards recognize distinct design solutions for The Hain Celestial Group, Inc. The first award is for a new subline from the Terra Chip line called Terra Real Freeze...
Does package design need to adapt to e-tailing environments?
With an increasing number of packaged goods being sold through and adapted for online channels we ask ourselves on a pretty regular basis - has the nature of a package’s design and communication requirements changed? To answer the question – yes,...
GravityX Smartphone Car Mount
The Biondo Group works with clients as large as international enterprise sized packaged goods corporations, and in sharp contrast, independent startups. In the instance of GravityX, we worked with an American inventor who had developed an innovative...
Design is an investment, not an expense.
In a perfect world Design would be viewed as an investment and not an expense. Design, at its core is about change. Change is a little messy, time consuming, pricey and often the cause of discomfort – for consumer, brand and bottom line. So what compels...
Imagine Creamy Soups: packaging design
Packaging Design Objectives: The design team was challenged to develop a strong primary panel presentation for the Creamy Soup line – that would appeal to the “health conscious” and flavor oriented shopper.
TERRA Freeze Dried Real Fruit: packaging design system
The Biondo Design team was tasked with developing a packaging design system that would establish TERRA Freeze Dried Real Fruit as a quality subline of the TERRA brand. Leveraging existing brand equities, we successfully developed a look that visually...
Boston’s Popcorn: packaging graphics redesign
Boston’s line of natural snack foods was in need of a refresh and with the launch of a number of line extensions to the popcorn products, The Biondo Group was asked to refresh the look of the brand, while maintaining a connection to the old world heritage...
Spectrum Organic Mayonnaise
Spectrum Organic Mayonnaise: packaging design & line extensions Spectrum Organic Mayonnaise brand management asked our design team to explore two-packaging design and line extension strategies, requiring that both be cohesive to Spectrum Organic...
