Better Milk, less waste through packaging design

Better Milk, less waste through packaging design

Thinking on packaging and food spoliage and waste, as I was pouring some Half & Half into my morning coffee, I realized that it has been a real long time since I had to give a container of the spoilable stuff the “sniff” test before pouring it into my cup...

Distinguishing Brand from Product

Distinguishing Brand from Product

It might seem silly, but since so much of The Biondo Group’s work is comprised of working on both Brands and Products, we thought we’d take a look at the latest definitions: A brand is: The American Marketing Association defines a brand as a...

Still Life @ The Biondo Group: Working Out The Challenges

Still Life @ The Biondo Group: Working Out The Challenges

Challenges: Still Life @ The Biondo Group....A busy place: the conference room @The Biondo Group, where opinions are tabled, designs reviewed and clients courted...Our team is experinced and feisty and this is where we come together to...

When Amenity Packaging Design #Fails

When Amenity Packaging Design #Fails

At the Biondo Group, we are of the opinion that Packaging Design is one of the most important marketing channels that a brand marketer can leverage: benefitting themselves, as well as consumers/ users. As packaging and packaging systems...

Still Life @ The Biondo Group: slide files

Still Life @ The Biondo Group: slide files

Our packaging and branding firm has worked through many changes in technology over the years. One of the reminders of our analog past is our extensive packaging design and branding portfolio, that exists on film.  Much of the design work...

The Nature of Being Strategic in Context of Packaging Design

The Nature of Being Strategic in Context of Packaging Design

It's a part of the landscape these days, all the time we see the word Strategic appear in packaging design articles, white papers, RFP’s and SOW’s. The word has snuck into the conversations we are having with our business peers, clients and...

Still Life: Design & Production @ The Biondo Group

Still Life: Design & Production @ The Biondo Group

Still Life: Design & Production @ The Biondo Group At the Biondo Group, despite our work being produced in a digital workflow, we still we find a use for these packaging design and production artifacts. It's interesting that as much as we distance...

The Retail Environment & Packaging Design

The Retail Environment & Packaging Design

Although packaging design is critically important in terms of connecting with the consumer, the retail environment itself, is one of the, if not the most, important factor in how a product “sells through” at POS. Supermarkets are a critical part of our...

The Four C’s of Packaging Design Production

The Four C’s of Packaging Design Production

In the design world everyone focuses on the designers. Not a lot of glory or attention is foisted upon the folks in Production who insure that the work the "creative types" produce can indeed be reproduced. This is silly, we know that a lot of the final...

Harbor Landing
62 Southfield Avenue #200
Stamford, CT 06902
+203.327.5301
info@biondogroup.com
     

Terms and Conditions
© 2018 The Biondo Group

Harbor Landing
62 Southfield Avenue #200
Stamford, CT 06902
+203.327.5301
info@biondogroup.com
     

Terms and Conditions
© 2018 The Biondo Group