Rethinking Packaging Design Methodology

Rethinking Packaging Design Methodology

In this read we begin to take a look at the manner in which packaging design firms work. Important considerations for a Client company looking for a packaging design firm are work style and process. Design for business is a creative pursuit; it’s an...

3 Keys to Design Success: Orientation & Analysis

3 Keys to Design Success: Orientation & Analysis

It's a good idea to start a design program like you want to finish: informed and strong. Starting a packaging design program with a proper orientation and analysis phase of activity is a smart, but often glossed over and a wee bit dismissed step in the...

Opportunity lost?

Opportunity lost?

Many Biondo Group clients have in-house design departments, or, at the very least a hands-on designer. These creative professionals often have a wide range of responsibilities: from web design and maintenance, developing collateral and trade materials,...

In Response…..

In Response…..

At the Biondo Group we submit quite a few RFP responses to active and prospective clients. Proposals can be mind numbing to write, we’ve all been there. After a few hours hammering away, writing and rereading the same document, it gets tough to stay sharp...

Tiger Traps & Packaging Redesign

Tiger Traps & Packaging Redesign

Packaging Redesign programs are sensitive endeavors on a good day, but on a bad day they can be fraught with tension, as well as “tiger traps” for both the Client as well as Designer. Getting it wrong can be a costly, embarrassing and wholly avoidable mistake....

Spectrum Organic Olive Oil Spray

Spectrum Organic Olive Oil Spray

Packaging Graphics Redesign: Spectrum® brand products are owned by the Hain Celestial Group. Hain Celestial is a leading natural, organic food company that competes in many food product categories. The Biondo Group works extensively within the Spectrum...

Spectrum® Peanut Oil

Spectrum® Peanut Oil

Spectrum® is owned by the Hain Celestial Group. Hain Celestial is a leading natural and organic food products company that competes in many food product categories. The Biondo Group works extensively within the Spectrum Brand portfolio and has graphically...

When is Packaging Design considered successful?

When is Packaging Design considered successful?

If product packaging doesn't create relationships well then, what does it do, past identifying a product as being a specific type/style/flavor/form of a product from a specific brand or manufacturer? For consumer product packaging graphics to be considered...

Can product packaging create relationships?

Can product packaging create relationships?

A debate has been brewing at the Biondo Group. The idea we’ve been churning is the notion that a package’s design can create a relationship with the consumer. We read of designers stating that their work “creates relationships with consumers”...

America, the beer?

America, the beer?

Budweiser has filed for and has gotten permission to use the phrase “America” as the primary naming element on the front panel of their beer cans for the summer months. As brand marketers we can’t help but both wince and applaud InBev But honestly, there...

Packaging Design: It’s what the Biondo Group does.

Packaging Design: It’s what the Biondo Group does.

One of the first things we are asked at Biondo when we meet someone new is “what do we do”, what’s our specialty? Our answer is that The Biondo Group specializes in consumer product packaging design and brand identity development. For most...

Packaging Designers: Prepared for Success

Packaging Designers: Prepared for Success

One of the jobs of an Account Manager or Client Manager at The Biondo Group is insuring that the creative folk, the designers, have all of the information that they need to succeed when they head out “on a project”. Heading out on a design exploration is...

Harbor Landing
62 Southfield Avenue #200
Stamford, CT 06902
+203.327.5301
info@biondogroup.com
     

Terms and Conditions
© 2018 The Biondo Group

Harbor Landing
62 Southfield Avenue #200
Stamford, CT 06902
+203.327.5301
info@biondogroup.com
     

Terms and Conditions
© 2018 The Biondo Group