Wright’s® Liquid Smoke Fires-up Category With Edgy Redesign
B&G Foods partnered with The Biondo Group to reimagine this category original with an edgy look which resonates with a wider market, drawing in more sophisticated, food-savvy millennials. Wright's® Liquid Smoke is steeped in American heritage. This grill flavoring...
New Daily’s Poptails Totally Chill’n RTS Cocktail Arena
Daily's Poptails' debut attracts attention with a break-out look, expressing the line's exuberant spirit. Harvest Hill partnered with The Biondo Group to create the package design for this fun, innovative new Daily's cocktail solution - boozy freezer pops. Charles...
The Biondo Group Receives Two American Graphic Design Awards!
The Biondo Group is honored to win two GDUSA American Graphic Design Awards - one for the Dash Rebrand and Package Refresh and one for the New Ortega® Street Taco Sauces Package Design. Our team congratulates our client, B&G Foods for their outstanding...
New Ortega® Street Taco Sauces Drive Innovation In Mexican Aisle
Capturing the spirit of your favorite street taco truck, Ortega® offers a new condiment trio that pairs perfectly with any protein and drives shoppers to the Mexican aisle. Vibrant packaging communicates the sub-brand promise - to bring fun and excitement to your taco...
2020 Indigo Design Awards Digital Book Features Three Biondo Group Projects!
As the 2020 Indigo Design Awards Digital Book rolls out this week, The Biondo Group is proud three winning package design projects are featured: Silver: B&G Foods - Back-To-Nature® Revolutionary Redesign Bronze: Sprout Foods - Organic Two Peas in a Pod® - New...
Biondo Group Expands to West Coast – Signs Archie C. Purvis, Sr. VP Business Development
The Biondo Group, a strategic branding & package design firm based in Stamford, CT, retains marketing veteran, Archie Purvis to lead new Los Angeles and expanded West Coast presence. "We are excited Archie is joining our management team. With over 25-years...
Re-energized Pantry Icon Timely ‘Dash™’ To Shelf
America's best-known salt-free flavoring brand revamped earlier this year, with a modernized name and "jump-up" look, transforming Mrs. Dash® into a lively Dash™. To strengthen appeal with new groups such as younger Millennials, while protecting the brand's...
Mama Mary’s Refresh Delivers Artisan-Style Pizza to Your Home
Responding to America's rising appetite for authentic, specialty pizza, Mama Mary's® rolls-out a modernized look, which resonates with its evolving core shopper - Millennial and Gen X. Especially timely, the new packaging reaches retail as consumers' strong desire to...
Country Life® Maxi® Beauty-Based Line-up – A Reimagined Look
In response to an accelerating demand for functional supplements, especially those offering skin, hair and nail rejuvenation, the Country Life® team revamped the brand's Maxi® beauty supplement line to portray a more premium, beauty-oriented image and support...
The Biondo Group Wins Two American Package Design Awards
Congratulations to our client, B&G Foods as well as our talented design team! The Biondo Group is honored to receive two 2020 American Package Design Awards - one for the creation of sub-brand - Mama Mary's Cucina di Casa and second for the restage of Back to Nature®...
Iconic Brand Redesign with Stamina to Last a Decade+
The Biondo Group created brand look & package design system with multi-generational appeal. America's Thanksgiving classic, Ocean Spray Cranberry Sauce offers one such example. Revamped in 2008, the farmer co-op's signature sub-brand packaging is still winning...
Spirited Orange To Fire-Up Your Brand Mojo
Package Design ToolboxAutumn 2019With just a flicker - in perhaps a garnish, soft glow or highlight around an appetizing product shot - orange will light up a package. Like red, its fiery neighbor on the color wheel - orange calls out on-shelf and stimulates desire -...