Re-tooling the design firm and client relationship

Re-tooling the design firm and client relationship

Unlike advertising agencies, design firms’ work on a per-project basis with clients. Projects are the bread and butter of design companies. Early on in the heyday of packaging design, it was common that a single design firm worked on a single brand...

Does package design need to adapt to e-tailing environments?

Does package design need to adapt to e-tailing environments?

With an increasing number of packaged goods being sold through and adapted for online channels we ask ourselves on a pretty regular basis - has the nature of a package’s design and communication requirements changed? To answer the question – yes,...

GravityX Smartphone Car Mount

GravityX Smartphone Car Mount

The Biondo Group works with clients as large as international enterprise sized packaged goods corporations, and in sharp contrast, independent startups. In the instance of GravityX, we worked with an American inventor who had developed an innovative...

Design is an investment, not an expense.

Design is an investment, not an expense.

In a perfect world Design would be viewed as an investment and not an expense. Design, at its core is about change. Change is a little messy, time consuming, pricey and often the cause of discomfort – for consumer, brand and bottom line. So what compels...

Imagine Creamy Soups: packaging design

Imagine Creamy Soups: packaging design

Packaging Design Objectives: The design team was challenged to develop a strong primary panel presentation for the Creamy Soup line – that would appeal to the “health conscious” and flavor oriented shopper.

TERRA Freeze Dried Real Fruit: packaging design system

TERRA Freeze Dried Real Fruit: packaging design system

The Biondo Design team was tasked with developing a packaging design system that would establish TERRA Freeze Dried Real Fruit as a quality subline of the TERRA brand. Leveraging existing brand equities, we successfully developed a look that visually...

Boston’s Popcorn: packaging graphics redesign

Boston’s Popcorn: packaging graphics redesign

Boston’s line of natural snack foods was in need of a refresh and with the launch of a number of line extensions to the popcorn products, The Biondo Group was asked to refresh the look of the brand, while maintaining a connection to the old world heritage...

Spectrum Organic Mayonnaise

Spectrum Organic Mayonnaise

Spectrum Organic Mayonnaise: packaging design & line extensions Spectrum Organic Mayonnaise brand management asked our design team to explore two-packaging design and line extension strategies, requiring that both be cohesive to Spectrum Organic branding....

Spectrum Oils

Spectrum Oils

Packaging Design Objectives: for Spectrum Oils included: Contemporize the brands packaging presentation, overall look and feel Communicate a superior quality Deliver visual consistency across segments Develop a visual language to communicate attributes Our...

RFP’s & Spec: Hiring a Packaging Design Firm

RFP’s & Spec: Hiring a Packaging Design Firm

The Biondo Group has a lot of design experience under its belt. We’ve got a good reputation, earned over time. We are regularly invited to take part in processes and “contests” to get new client work. Clients have choices of design and marketing resources....

Gadgetry & Games

Gadgetry & Games

Brands leverage strategies to drive growth. To bring strategy to life brands look for tactics that will support them. It’s a rinse and repeat cycle. Strategy morphs, new things come in, older things go away. Our consumer universe is fickle, flighty and...

Harbor Landing
62 Southfield Avenue #200
Stamford, CT 06902
+203.327.5301
info@biondogroup.com
     

Terms and Conditions
© 2018 The Biondo Group

Harbor Landing
62 Southfield Avenue #200
Stamford, CT 06902
+203.327.5301
info@biondogroup.com
     

Terms and Conditions
© 2018 The Biondo Group