Unlike advertising agencies, design firms’ work on a per-project basis with clients. Projects are the bread and butter of design companies. Early on in the heyday of packaging design, it was common that a single design firm worked on a single brand over-time, and so that specific firm was responsible for that brands appearance. If a design firm worked on a brand, it could count on working on it for more than a single project if everything went well, and the brand flourished. Read More
Packaging Design Objectives:
The design team was challenged to develop a strong primary panel presentation for the Creamy Soup line – that would appeal to the “health conscious” and flavor oriented shopper.
The Biondo Design team was tasked with developing a packaging design system that would establish TERRA Freeze Dried Real Fruit as a quality subline of the TERRA brand.
Leveraging existing brand equities, we successfully developed a look that visually differentiated the TERRA Real Freeze Dried Fruit items from the rest of the Freeze Dried Fruit category and still retained the equities that were required.
The Biondo Design team refined the PediaCare brand-mark and created a strong, unified branding system with strong differentiation of segments and varieties, additionally we designed a set of symptom icons.
We extended the concept to 5 distinctive segment looks and adapted the approved brand system to 21 variety SKU’s.
The Biondo Group works with clients as large as international enterprise sized packaged goods corporations, and in sharp contrast, independent startups.
In the instance of GravityX, we worked with an American inventor who had developed an innovative automotive cell phone mount called the GravityX. We supported the KickStarter product launch with packaging design for the single SKU.
Gravity X explains their product:
We approached the mounting of a device from a new innovative angle. Instead of relying on mechanical arms that spread with gears and springs, we took a much simpler approach using the natural laws of physics and utilized the simple weight of the phone…
The packaging graphics were specifically created for Amazon, where it can be conveniently purchased (and it’s a Prime product too).
We wish the GravityX team heartfelt success with their product launch and look forward to developing line extensions.