TERRA Freeze Dried Real Fruit: packaging design system

The Biondo Design team was tasked with developing a packaging design system that would establish TERRA Freeze Dried Real Fruit as a quality subline of the TERRA brand.

Leveraging existing brand equities, we successfully developed a look that visually differentiated the TERRA Real Freeze Dried Fruit items from the rest of the Freeze Dried Fruit category and still retained the equities that were required.

Boston’s Popcorn: packaging graphics redesign

Boston’s line of natural snack foods was in need of a refresh and with the launch of a number of line extensions to the popcorn products, The Biondo Group was asked to refresh the look of the brand, while maintaining a connection to the old world heritage of the brand.

Design Objectives

  1. Reinvigorate the Boston’s Popcorn brand with a new look and feel
    • Modernize the look of the brand while maintaining a connection to the old world/traditional heritage of the brand
  2. Establish Coconut Oil Popcorn as a subline of the Boston’s brand while creating enough visual differentiation between the different flavors of popcorn
  3. Shopabilty is key
    • Need to show coconut oil as a differentiating attribute
    • Ensure shopability of flavors

Spectrum Organic Mayonnaise: packaging design & line extensions

Spectrum® offers a premium line of natural and organic culinary oils, vinegars, condiments and supplements made with high quality ingredients sourced from all over the world.

Spectrum brand management asked our design team to explore two-packaging design and line extension strategies for Spectrum Organic Mayonnaise, requiring that both be cohesive to Spectrum Organic branding.

The Biondo Group design team was  asked to consider specific criteria when developing these new products:

  1. To be part of the existing base line – Organic Mayonnaise/Light Mayonnaise
  2. The second direction is to step away from the base line skus and explore a more premium design that showcases the unique variety and ingredients