Sprout enters into the high growth rice-based teething biscuit arena with a bold look and unique flavors. Positioned as a “perfect starter snack for babies”, Sprout Organic Teetherz capitalizes on the momentous demand by parents for nutritious, clean-eating options.
The Sprout Foods team selected The Biondo Group to create a dynamic brand presence to visually stand-out in the already crowded organic baby snack shelf, as well as, the online environment. It was also essential Sprout Organic Teetherz fit within the overarching Sprout branding system.
“The packaging is designed to reach out and in a digital milli-second, visually communicate the products’ uniqueness – its compelling story. Appetizing carrot-orange and raspberry colors with imagery of real fruits & veggies, call out the distinctive, natural flavors. Our team illustrated a prominent white “Jin-Jin” styled silhouette to frame the Sprout Organic Teetherz identity and highlight the wafer’s “easy-for-baby-to-hold” shape,” said Charles Biondo
The Biondo Group enjoys an ongoing partnership with Sprout Foods and has developed several brand extension systems – this includes Sprout Smoothie, an innovative line of yogurt and coconut products, also introduced in 2019!