Is your toddler’s ready to explore new tastes and crunchy textures? Whole Foods Market predicted that puffed and popped snacks will be a major trend in the coming year. Sprout Organic Foods is continuing to be on-point with their new toddler introduction – Organic Crinklez.
The Biondo Group working with Sprout’s team, explored 3 different positioning options for Crinklez:
- Close-in to their existing toddler snack line.
- More playful and fun that emphasized the new product shape.
- Plant powered and vegetable based RTB to be emphasized.
The final design incorporated the best of all three directions. The strong color coded leaf pattern running vertically has strong recall to base line Toddler, the plant powered button reinforces the plant/vegetable based communication, and the Crinklez logo added fun with its lettering style and Crinklez stick incorporated into the logo. The central flavor name, positioned in the fun shape, reinforced the product shape. Overall, the graphic reassures Moms that this snack is both healthy and nutritious, while still being fun.
“Our Organic Crinklez package is a delicious veggie snack popped with colorful carrots, spinach and beets that you can see in every bite. The easy to hold, fun shape and the crunchy texture is sure to be a hit with both toddlers and their Moms. The Biondo Group’s package design clearly addresses all levels of communication for Sprout’s on-going mission to help parents raise healthy and adventurous eaters.” (Sunita Adams – VP Marketing, Sprout Organic Foods Inc.)
To learn more about Sprout’s commitment to transparency and innovation using the cleanest whole organic ingredients visit http://www.sproutorganicfoods.com/
And a big congratulations to the Sprout team! Crinklez was a winner in the 2018 National Parenting Product Awards; http://www.nappaawards.com
For more examples of creating shelf impact, visit http://biondogroup.com