Packaging Graphics Redesign: Spectrum® Peanut Oil

Spectrum® offers a premium line of natural and organic culinary oils, vinegars, condiments and supplements made with high quality ingredients sourced from all over the world.

The Biondo Group has worked extensively within the Spectrum brand portfolio, and has graphically repositioned several brand offerings, in this case Peanut Oil.

Our design objectives, working with Peanut Oil were to:

  • Contemporize the overall look and feel of the packaging graphics
  • Communicate superior ingredients, superior quality
  • Allow for visual consistency across the segments of the Oil line
  • Incorporate a new simpler, one color brand mark

The Biondo Group design solution featured:

  • Strengthened front panel design architecture
  • Ingredient focused photography
  • Stronger, more legible typography
  • New certification communications
  • New, simpler Brand Identity