Sensible Portions Veggie Straws

options for popular brands that keep on selling!

The Biondo Group partnered with Hain Celestial Group to create an iconic brand image that encapsulates Sensible Portions’ unique, better-for-you attributes: low calories and made with vegetables.

The brand’s enduring architecture – color-coded surfboard element, prominent product name, and center product photograph – is rejuvenated through ownable flavor introductions – such as Screamin’ Hot, Apple Straws Cinnamon, Stars & Stripes and Ghost. The brand offers multiple sizes from 2.5 oz to the club store 25 oz. for each SKU.

SERVICES PROVIDED

package design

brandmark

new product launch

line extensions

adaptations for Canadian products

photography

photo composition/retouching

production

Client: Hain Celestial
Sensible Portions Veggie Straws 12 pack Variety bag
Sensible Portions Veggie Straws Stars and Stripes 12 count bag